The importance of corporate visual identity and merchandising
All signs and elements by which we achieve a unique, universal visual identification of a brand form the corporate visual identity. It is a process that ensures that all visual manifestations of a company respond consistently to their overall strategy. The corporate identity begins, therefore, with a name: a visual identity that reflects the brand and the logo and the way people communicate through color and typography, etc.; and ends with the merchandising, whose main objective is to increase profitability by motivating impulse buying. Because everything communicates and everything helps create a consistent visual identity of the company.
THE CORPORATE VISUAL IDENTITY IN THE MERCHANDISING OBJECTS
To help improve the corporate image of a company, which is transmitted to the outside and collects the perceptions, impressions and psychological experiences of client and supplier, Mytplast —a company manufacturing custom folders, among other products— offers a range of tailored solutions for filing catalogs, documents and samples of products, because we have to unify the image projection through different objects that the company needs in its activity, such as folders, samplers and gift items for clients suppliers. It is important that the corporate visual identity is integrated and global, that is to say, that it always follows the same line so that the identity of each company is reflected quickly. Thanks to this, we will generate a favorable public opinion; we will succeed in creating added value, so that customers receive the best of us; we will be easily recognized by customers and suppliers; it will distinguish us from other companies; we will build a corporate personality, we will transmit professionalism and we will optimize investments in communication; we will endow the company reputation and prestige; it will give us a sense of coherence and clarity; and we will associate our identity with positive elements.
THE SOLUTIONS OF MYTPLAST FOR SAMPLES, FOLDERS, ANDO OTHER OBJECTS OF MERCHANDISING
For all this, in Mytplast we developed presentation tailored solutions for each sector and we offer a wide range of custom samples. We ensure that the chosen option suits each company and its corporate image, for example, through customized folders and personalized merchandising, byselecting the appropriate print materials within the budget established with our customers. The variety of material we offer is wide and we will always find the perfect choice. In addition, our quality manager oversees the entire process of production according to our iso standards and approval of suppliers to ensure the use of quality raw materials. Depending on the complexity of the project, a blank model is created prior to manufacturing in order to verify that all specifications are correct.
Our intention is that every company, whatever their size, possesses the perfect merchandising. To achieve the desired impact, our team will work to enhance the image of your business through the selection and design of the best option. We will be very happy to hear about your ideas and make them a reality.
Packaging and merchandising blog
Consolidating a brand involves taking into account each element of the company and taking care of each element from start to finish.
- From any brochure until the envelope containing the brochure
- The folder that contains the samples of your products
- The elements to keep different objects study and in formation, books, etc.
In this blog we aim at all times to guide anyone interested in raising all kinds of challenges related to the company's image: design, creation and manufacturing all kind of thermoformed trays for your business.